![]() Therefore, it is impossible to change a Channel once connected to a WeChat account. But, you should know that a WeChat account can have only one Channel. If your application is approved, you can create a channel by going to “My Channel” on the “Channels” personal page. WeChat will confirm whether or not applicants are eligible for internal testing privileges based on their creative ability. You can add original videos and screenshots for each of your social accounts displaying your account name, follower count, interaction counts, or any other materials that demonstrate your influence. But if you want to create a Channel, you can apply to participate in beta testing by sending an email to The email subject line should contain “Channels internal test + name or subject name” or “视频号内测+姓名或主体名.” In the email, identify yourself (with your WeChat account and a personal/institution introduction) and your influence proof. Your WeChat friends/contacts’ engagements and activitiesīefore describing how to use WeChat Channels, let’s explain how to register first.Īs we said before, because WeChat Channels is currently undergoing internal testing, only KOLs have publishing privileges.Here are some algorithm factors in determining the content display distribution, which is mainly social signals: If you can reach the audience outside of the user’s social circle, you can increase engagement. For instance, the other WeChat user feed called Moments is only visible to the user’s social circle. That is a new trajectory to increase discovery on WeChat. WeChat users can also explore content from Channels and follow other users that are not in their contact and WeChat official accounts that they are not following. But it also results in driving a massive amount of traffic to the top Key Opinion Leaders (KOLs), leaving less room for individual users. ![]() This method aims to keep users in the app as long as possible. Douyin algorithm shows the top viewed videos when users first open the App. That is very different from Douyin’s algorithm, which heavily focuses on distributing high-quality content. To improve video quality, WeChat only allows professional video makers, photographers, and KOLs to use Channels at the moment. However, for the moment, not everyone can share on Channels. That can encourage each individual to create content. Such a sharing method decentralizes the amount of traffic allocated to each user. This approach is similar to Kuaishou, where friends’ content has an advantage instead of the video’s Popularity. ![]() The WeChat algorithm is trying to leverage social signals to distribute content. a WeChat official account article link – to bridge to a Wechat official account.hashtags to define topics and enhance discoverability in the channels section.photos (no more than nine pictures in succession)Īlso, they can add further information to the post:.Users, influencers, and brands can craft and post contents such as: WeChat UX helps users find the content they like while it develops the right distribution algorithm. WeChat Video Channels makes it easy to scroll through the video feed to find interesting ones quickly. Therefore, this means its UX is also quite different from other short-video platforms such as Douyin, Kuaishou, or Tik Tok. WeChat’s short video platform is quite similar to the Facebook timeline. Regardless, this is a new possibility for creators. In this sense, it is quite different from other dedicated short video platforms. The aim is focused more on short-form content in general, including short news, short articles, and content that’s easy to consume. Although it is called “Channels,” the presentation of content is not limited to video. ![]() Through this process, WeChat is encouraging its users to create short videos and present better video content.Īccessing video content directly in the “Discover” section, below Moments, draws more attention and gives users the feeling of having a short video app installed in WeChat. In August 2020, WeChat started internally testing a video creation feature for public accounts. It is hard to say that there is something such as WeChat outside China, and we can confidently say that people wanting to do business in China cannot afford to ignore the platform. Chinese can split the bill in a restaurant, invest in financial products, follow different brands, go shopping online, meet new friends nearby, and more within one app: WeChat. It is not possible to imagine life in modern China without WeChat.Ĭhina is years ahead of the rest of the world in social messaging.
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